Stare into the big realistic soft eyes of the Craft Shad and you could be mistaken for thinking it was a real bleak. The lure was inspired by that fish and features intricate details and a long slender tail bridge with a T-tail that paddles in a vigorous tight kick and roll on the retrieve and the drop.

The lure’s slim body makes it perfect for working at depth or in a current. The toolmaking, handcrafted details and painting used on the Craft Shad set new standards for soft lures.